Yes, you read that right. A washing machine called Porsche! China is notable for unusual luxury products for the rich and while these tend to take many forms for affluent Chinese to flaunt their wealth, the latest craze is a luxury Porsche washing machine. The Panasonic Alpha Series washing machines are designed by Porsche’s Studio F.A. and have become the latest status symbol in China. Priced at US$2,700, there is no shortage of takers and Panasonic can hardly keep up with demand!
The Porsche washing machines are just as stylish as the name suggests. Designed rather like a sports car than a home appliance, their uniqueness and beauty have captured the imagination of well-off Chinese, and the luxury washing machine is flying off shelves.
The Porsche designed Panasonic Alpha Series Washing Machine has a sporty look with a mat stainless steel body fully in keeping with the minimalistic approach adopted by the designers at Studio F.A. Porsche. The control buttons are cleverly incorporated into a TFT digital display screen that mimics a sports car’s instrument cluster. There is a useful rotary knob with an on/off button set to its left, and a flushed filling receptacle arranged to the right. The washing machine can be operated by remote control with WiFi, where the detergent can be loaded and temperature set. A text message is sent to remind users that the washing load is ready. The machine sports additional useful features and the design prevents mould from build up without having to keep the washer’s door wide open, allowing for better ventilation.
The Panasonic Alpha Series Porsche Washing Machine by Studio F.A. is the latest and most unlikely exclusive luxury product of the year in China. Whether the thirst for zany luxury products such as this Porsche washing machine will catch on in Europe or elsewhere is anyone’s guess.