Princess Yachts advance orders have superseded the one billion mark in 2017, breaking all existing records. Sales are up by 20% on the previous year, with demand particularly strong in Asia where Princess Yachts has been active for the last 25 years.
A recent global report issued in 2017 by Global Industry Analysts Inc, on the yachting industry predicted that global yacht sales would reach the astronomical figure of US$74.7 billion by 2022! With increasing interest from Asia, the Pacific region along with the Middle East the future bodes well for Princess Yachts. The USA accounts for just under half the global demand, with Asia and especially China creating the other 52%.
Princess Yachts is a British yacht builder owned by L Catterton which has been operational in Malaysia for the last 25 years, gaining a solid reputation for quality and luxurious comfort. The company recently expanded operations by strengthening the distribution network in South China and Hong Kong, to be able to service the lucrative mainland Chinese market.
Princess Yachts recently took part in three global sales events at the Cannes, Fort Lauderdale and Düsseldorf boat shows, which has fuelled further interest in Princess Yachts further feeding demand by an additional 20%!
2018 holds much promise with the hotly anticipated launch of new models including; the V50, V65 and S78 models, and an additional six launch events. Princess Yachts has intensified marketing promotion, as well as massive investment in production and quality at its Plymouth headquarters. In 2018, the launch of the newly developed, revolutionary carbon fibre R35 sports boat can be expected. It features the innovative Active Foil System, which creates impressive performance, fuel efficiency and improved stability.