Following its highly-celebrated collaboration with Italian architect Peter Marino in redesigning its Roman flagship on Via dei Condotti, Bulgari sets out again to seek out his brilliant vision and inspirational skills to revamp its New Bond Street flagship, which opened its doors on April 14th. The new jewelry haven is a blend of bold contemporary forms and architectural nods to the Maison’s rich heritage.
Customers can shop in a unique ambiance curated artworks and fine materials, including bronze latticework staircase modelled after the floor of the Pantheon. Precious materials are incorporated throughout –including fine marbles, marmorino and luxurious silks and velvets. Two floors over 500 square meters include a Salottino Taylor VIP lounge, intimate spaces and private rooms.
Unique jewelry creations include the 18.55ct Diva white gold necklace set with 29 sapphires, and gold necklaces set with tourmalines, spessartines , peridots ,tanzanites, citrines , beryls, and amethysts.
The signature Serpenti motif is generously represented throughout the boutique with the Serpenti Incantati (price on request). The beautiful timepiece coils around the case for the first time and comes in two versions: 30mm in white or rose gold with a satin or jewelled strap, or a 41mm mechanical version available either in rose gold (available in limited edition to 50 pieces) with 209 diamonds and two rubellites, or in white gold with 228 diamonds and a sapphire that is manufactured in 30 pieces.
Men will also find plenty of pieces to complement their wardrobe in the form of Bulgari’s super-masculine and sporty Diagono Magnesium watch, priced from £4,000 that is available in four colours. The classic model has been reinvented as a modern self-winding chronograph with improved performance. Another striking example of design and contemporary aesthetic is the Octo Finissimo Minute Repeater that will be manufactured in just 50 pieces and whose price is available on request.