Cartier Shape Your Time

Cartier Shape Your Time

From 24 through 25 May, French jeweller Cartier celebrated the official launch of its Calibre de Cartier Diver watch whilst also showcasing the 5 key pillars that best represents its heritage and technical expertise in contemporary men’s watches.

“Shape Your Time” is set to launch and promote the Calibre de Cartier Diver’s watch, its first true diving watch.

The Calibre de Cartier was introduced in 2010, the first masculine sport dress watch and the highlight novelty for this year, the Calibre de Cartier Diver watch seen above is Cartier’s first true diving watch. The Santos de Cartier has been in the archives from 1904 where it was first designed for Brazilian aviator, Mr Alberto Santos-Dumont, and is the most classical and recognizable Cartier watch. The Tank was created during World War I in 1917 and was presented as a gift to General Pershing, and has been an style icon ever since. The Ballon Bleu de Cartier watch was produced in 2007 and highlights Cartier’s creativity and innovation in breaking watchmaking aesthetic boundaries.