The oldest of the great cognac houses celebrates its 300th anniversary with the launch of an exclusive series of limited-edition Martell Premier Voyage. Only 300 bottles will be produced and there is a waiting list for everyone who wishes to purchase one.
For its birthday the brand returns to its century-long traditions of being rigid and exacting with the quality of its ingredients as well as the final product. Once again, the company demonstrates enviable dedication to its core values with the boldest ‘first journey’ it has embarked on in 300 years in the face of Premier Voyage – the purest of standards.
The eau-de-vie is exceptional and incredibly rare, ranging from 80 to 150 years in age. The exclusivity of the edition is enhanced by the intricate craftsmanship of the bottles itself – each of them being a delicate work of art. Commissioned by Martell was Bernar Venet – one of France’s most famous artists, who created sculptured artwork worthy of the acquired taste that is Premier Voyage. An interesting detail is that bottle and cognac are literally inseparable – the eau-de-vie can only be drawn from the vessel with a fusil, a special pipette used by the cellar master to extract and pour it.
Priced at $13,000 (€11,400) per bottle – prospective clients are required to put their names on the waiting list should they wish to even have a chance at tasting the best spirit of any kind. With warmth and a flavour palette that are truly exceptional – it is worth everything from the waiting in line to the extravagant asking price. The brand’s legacy and history shines through in this distinctive blend– the final product being the result of retracing their steps 300 years ago. The sublime blend contains 18 eaux‑de‑vie from Martell’s cellars and has aged in barrels made from the oak of a 300 year-old tree, which gives it that distinctive taste and velvety texture.