In 2013 when Michter’s released its Celebration Sour Mash whiskey at $4,000 per bottle, it was an exquisite experience to obtain one of the 273 bottles available. Now, there is an even pricier whiskey that spirit connoisseurs can appreciate. The second batch of the palatable liquid is the 2016 Michter’s Celebration Sour Mash. Put together by Willie Pratt before he retired, the new blend retails at $5,000 for a bottle—a bit pricier than its predecessor. There are only 256 bottles released worldwide, making it a rare treat.
As Joseph Magliocco, Michter’s president, puts it – this is far more than another whiskey for the luxury market. “With Celebration,” he says, “we wanted to make an American whiskey that’s as good as anything being made anywhere else in the world. And I think we’ve succeeded.” For this reason an entirely new blend of six different Kentucky straight bourbons and ryes, aged from 10 to almost 33 years, was created. It was then bottled at cask strength, 58.4 percent alcohol by volume. The result has the texture of bourbon, with rich caramel, vanilla, and honey notes, but evolves like a rye, dry and spicy, with lots of oak on the long, dry finish. Michter’s trademark big, powerful flavor profile is also there, but the combination of the whiskeys in the blend make it resonate even deeper on the palate, with greater complexity.
The packaging of the new blend is similar to the 2013 Celebration. An elegant red wood-and-leather box contains the bottle; the 18-karat gold on both the stopper and the label was applied in France. There is a drawer beneath the bottle with a wax-sealed envelope with a letter signed by Willie Pratt for a personal touch.
To find out more about the world’s most luxurious drinks check out some of our previous posts such as World’s most expensive beverages – part 1, World’s most expensive beverages – part 2 and The best whiskeys to drink this summer.