The luxury fashion and style house Hugo Boss has started a new partnership with the legendary Mercedes. Ending the association which began back in 1981 with McLaren, the German fashion brand Hugo Boss will partner the championship-leading Mercedes Formula One team next year. The branding of the German fashion house will appear on the 2015 Silver Arrows Formula 1 cars.
“We are delighted to welcome HUGO BOSS to our family of team partners, and to further extend the existing partnership with Mercedes-Benz. The synergies between our two companies are both striking and extensive; we operate to the highest levels of precision and quality in our pursuit of perfection, with both brands targeting the premium and luxury market. As a team, we are very pleased to have attracted another brand of the stature of HUGO BOSS to add to our already extensive and impressive suite of partners. Everyone at the team is excited about the prospect of being ‘kitted out’ by HUGO BOSS at the race tracks next season,” head of Mercedes-Benz Motorsport, Toto Wolff, said.
The Hugo Boss will develop a ‘BOSS for Mercedes-Benz Collection’, inspired by the Formula One team, which will be available twice a year featuring high-end menswear fashion. Besides all of this the McLaren are switching to Honda engines from Mercedes next season.