Italian luxury fashion house Fendi, known for its superb designs in furs, leathers and furniture, is now opening its own Palazzo Fend boutique in the eternal city of Rome. The jewel-box-size hotel—complete with the brand’s largest store ever—is strategically located on the site of its historic Palazzo Fendi, on Rome’s famous Via Condotti.
Clients can enjoy the house’s signature opulence, which includes red Lepanto marble walls and Gio Ponti designer furniture. The historically-rich building underwent extensive renovation before it was revealed for the architectural marvel that it truly is. An exhibition of the first-floor galleries was held for the public for the first time, displaying the story behind the building’s past in interspersed with photographs by Karl Lagerfeld and celebrates Italian artist Franco Fontana. There are many eye-catching accents in the interior – including the glass-and-bronze central elevator designed by Gwenael Nicholas.
At street level there is a massive Fendi store with Lepanto marble staircase and the said elevator. Right above it is a spectacular apartment designed exclusively for VIP clients to use for private fittings and high-profile events. The rest of the boutique hotel dubbed Fendi Private Suites was designed by Costanzi. The roof of the building houses renowned London-based Japanese restaurant Zuma. The entire space is distributed in line with the latest in architectural aesthetics while in keeping with the city’s centuries-old traditions.
The hotel is intimate and has only seven rooms – each uniquely designed from the Fendi Casa furniture line. Beautiful artwork and design pieces create an art deco ambiance. Room rates range from $770 to $1,900 per night depending on the view and size of the accommodation and all suites overlook the historic Via Condotti. The spirit of Rome is beautifully incorporated throughout the boutique hotel and blends well with its contemporary luxury. Fendi’s definition of aesthetic can be found in the lavish three-room apartment designed by Emiliano Salci and Britt Moran of Dimore Studio.