The second largest phone manufacturer in the world, Huawei has entered the luxury market with a bang.
Huawei—China’s leading smartphone maker—has finally managed to eclipse Apple in sales. Now, the company has announced its Mate 10 line, the most luxurious of which was created in collaboration with Porsche Design.
The Porsche Design Mate 10 boasts an extra-large screen (6 inches) that extends nearly edge to edge. Its front and rear parts are completely covered in glass. There is a fingerprint reader positioned on the back of the phone for easy unlocking. It’s also equipped with two rear-facing Leica-developed cameras (a 20-megapixel monochromatic camera and a 12-megapixel colour camera) that can quickly recognize faces and other objects, as well as the type of scene being photographed, and adjust settings accordingly in real time. Perhaps the most significant feature of the Mate 10 line is its dedicated neural network processing unit (NPU).
The Kirin-made NPU was designed specifically to support artificial intelligence–based features. This gives the phone the ability to do things like analyse user behaviour to optimize performance and predict the phone’s most efficient operating mode. AI processing can be done right on the phone, instead of accessing cloud-based services unlike Siri, which speeds function execution. As the phone doesn’t rely as much on an internet connection, this means fewer privacy concerns. The Mate 10’s real-time translator is another striking feature, which can instantly translate text and voice into more than 50 languages.
The Porsche Design version of the Mate 10 includes some cosmetic flourishes that elevate it above its stablemates. It comes in an exclusive colour—Diamond Black. It ditches the glossy strip that runs across the back of the standard edition. There is a custom user interface created by Porsche Design, and has twice as much onboard memory (256 gigabytes) as the Mate 10 Pro version. It comes with a leather flip case and a USB-to-stereo jack adapter.
The Porsche Design Mate 10 is available for pre-order now for $1,645 and will be released in December.