Tudor’s unveiled BornToDare campaign takes on a new, modern day twist. BornToDare goodwill ambassador David Beckham was recently photographed by renowned fashion photographer David Sims.
The new Tudor BornToDare campaign by David Sims depicts David Beckham in a raw, emotive and classy mood in keeping with the authenticity and unmistakable masculinity of the brand new Tudor BornToDare campaign. Also on offer are a series of intimate videos in which David Beckham, an avid watch collector and respected Tudor Ambassador, reflects deeply on times he embodied the spirit of Born To Dare! How did it all start? As far back as 1953, Tudor watches were tested by Rolex, to ensure their robustness. The tests were, and still, are performed under the harshest conditions. Thus, The Oyster Pearl was born.
The tests of endurance involve extreme conditions like exposing the timepiece to pneumatic drill vibrations for 30 hours and 252 hours of excavation by hand, as worn by a miner at work. The watch is subjected to a stonecutter for as long as 3 months. Additionally, it is worn for a whole month by a worker on riveting metal girders upon a building construction site. The watch is also worn by a motorbike racer for more than 1,000 miles, and a particular emphasis is placed on the massive strength of these Tudor watches, along with their exact precision, super-efficient winding and waterproof quality in extreme weather conditions. This is the spirit Tudor’s BornToDare embodies and David Beckham is the perfect example of that ethos. The BornToDare mindset portrays the rich history of Tudor and everything it stands for.
Ever since 1954, when Tudor released the brand’s very first diver’s watch, aptly named the Oyster Prince Submariner, the brand has been steadily solidifying its reputation. The original, hand-built, tool-watch was designed to fulfil extreme criteria including durability, reliability, spot-on precision and 100% waterproofness, with a realistic and reasonable price tag. Today, Tudor watches are the instruments of first choice for professionals, elite soldiers and individuals who have achieved the seemingly impossible on land, ice, in the air or under the water, with a Tudor upon their wrists.