TAG Heuer revealed its first smartwatch in November – an elegant and minimalistic piece for the price of $1,500 in conjunction with Google and Intel. The simple yet staggering timepiece took one year to develop and is described as the creative “marriage between Watch Valley in Switzerland, and Silicon Valley in America” or in other words – a superb combination of cutting-edge technology and centuries-old horological traditions.
The new Carrera Connected marks “a new chapter in wearable devices” and single-handedly propels the Swiss watch industry into the 21st century. Made with the greatest attention to detail from grade 2 titanium, this is the first high-quality, luxury smart watch that combines utility and class in one. Currently, the watch is sold in 20 of the company’s dealerships in the US.
What’s unique about TAG’s new timepiece is that the brand went to great lengths to stay away from the rigid design of the smartwatch and introduce some classic horological feel – courtesy of the Swiss watchmakers’ craftsmanship and expertise. They have achieved a balanced luxurious feel with the lightweight titanium construction and the refined design. The Connected has a “transflective” display to make it readable in direct sunlight, and an always on mode for time.
The software of the watch is the Android Wear that Motorola, LG, Samsung, Huawei, and others use on their pieces. The Carrera Connected retains the appeal of a classic TAG Heuer piece, especially in terms of dial design and shape. The big round screen has an appealing masculine feel. Every aspect of the watch is matches the renowned Swiss watch aesthetic, which provides an interesting contrast with the modern dynamic of the Apple Watch and the implistic appearance of the Huawei Watch. What looks like just another Android timepiece is actually a surprisingly comfortable and technologically advanced model that delivers both in terms of functionality and design.