Revealed in London, the latest Vision 100 Concept from Rolls-Royce is head-turning in many ways. The futuristic car is a big departure from the traditional clean-cut forms of the brand’s luxurious vehicles and represents a bold journey down the path of innovation and experimentation. Marketed under the official name 103EX – the stylistic and engineering qualities of the vehicle are truly remarkable, whether or not the public is ready for such a dramatic change of direction.
Floating headlamps and blade-edged verticality of the fenders still represent the classic allure of a Royce but the overall design is imposing and visually heavy. The most drastic element change is the square, flat grille. This is surely one way to turn heads on the road and it will, undoubtedly, change the way persona luxury is perceived from now on. In trying to create a fully autonomous and electric vehicle Rolls-Royce has succeeded admirably as the new 103EX demonstrates a seamless and effortless merger of technology, comfort and functionality.
The car is 5.9 meters in length and 1.9 meters in height in keeping with the respective dimensions of the current Rolls Royce Phantom. It has F1-style exposed wheels connected to the “hull” of the car that appear to allow it to ‘float’ off of the ground. An elongated hood no longer houses an engine but an electric motor, allowing for luggage to be stored through the side. The luggage door conveniently opens automatically upon arrival and closes when the car is locked. The large, upright grille remains present as does the Spirit of Ecstasy, which is now manufactured from glass and illuminates as passengers arrive.
Once passengers step into the Rolls Royce Vision NEXT 100, they enter their Effortless Journey. With the help of an artificial intelligence named Eleanor in honour of Eleanor Thorton – an English Actress and Artist’s Model who was the model behind the Spirit of Ecstasy for artist Charles Sykes. Inside, occupants enjoy a cabin like nothing else before it, with a single sofa at the back of the cabin. The sofa is made of the finest silk and wool and creates one of the most luxurious seating surfaces in an automobile. A massive OLED screen and a clock are the only two other present items inside the cabin.